Location: Hyderabad
Work Mode: Work from Office
Experience: 2–5 Years
Employment Type: Full-Time
Joining Preference: Immediate or Early Joiners Preferred

Job Overview

We are looking for a results-driven Digital Marketing cum Lead Generation Executive to join our growing team in Hyderabad. The ideal candidate will be responsible for planning and executing digital marketing campaigns, generating high-quality B2B leads, and supporting the sales team with qualified prospects.

The candidate should have hands-on experience in SEO, social media marketing, paid campaigns, email marketing, and lead generation using modern sales intelligence platforms. This role requires a blend of creativity, analytical thinking, and strong execution skills to drive business growth.

Key Responsibilities

Plan, execute, and optimize digital marketing campaigns across multiple channels.
Generate qualified B2B leads through LinkedIn, email marketing, Google Search, social media, and other online platforms.
Research target companies and decision-makers to build prospect databases.
Manage and optimize LinkedIn outreach campaigns.
Execute email marketing campaigns and monitor deliverability, open rates, CTR, and conversions.
Create and manage Google Ads, LinkedIn Ads, and Meta Ads campaigns.
Improve website traffic through SEO and content optimization.
Manage company social media accounts and publish engaging content regularly.
Coordinate with the sales team to ensure timely lead follow-up and conversion.
Maintain and update lead databases and CRM systems.
Monitor campaign performance and prepare weekly/monthly marketing reports.
Track KPIs including lead generation, CPL, conversion rate, website traffic, and ROI.
Research competitors and identify new marketing opportunities.
Work closely with design and content teams to create marketing assets.
Stay updated with the latest digital marketing trends, tools, and best practices.

Required Skills

2–5 years of experience in Digital Marketing and Lead Generation.
Strong understanding of SEO, SEM, and Social Media Marketing.
Experience with Google Ads, LinkedIn Ads, and Meta Ads.
Hands-on experience with email marketing campaigns and lead nurturing.
Experience using LinkedIn Sales Navigator, Apollo, Clay, ZoomInfo, Lusha, or similar lead generation platforms.
Knowledge of Google Analytics, Google Search Console, and Google Tag Manager.
Experience with CRM platforms such as HubSpot, Zoho CRM, Salesforce, or similar.
Good understanding of keyword research and on-page/off-page SEO.
Familiarity with marketing automation tools.
Strong analytical and reporting skills.
Excellent written and verbal communication skills.
Ability to work independently and meet lead generation targets.

Preferred Skills

Experience in B2B SaaS, Telecom, CRM, ERP, or Enterprise Software marketing.
Knowledge of WhatsApp marketing and marketing automation platforms.
Experience in webinar, event, and campaign management.
Basic understanding of HTML/CSS for email templates and landing pages.
Familiarity with AI-powered marketing tools such as ChatGPT, Claude, Canva AI, or similar productivity tools.
Experience in content marketing and LinkedIn personal branding.

Educational Qualification

Bachelor’s degree in Marketing, Business Administration, Communications, Computer Science, or a related field. MBA in Marketing is an added advantage.