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- sales@greenlanternit.com
In the ISP business, your sales pipeline is only as strong as your feasibility process. A lead may look promising on the surface, but unless it’s technically serviceable, commercially viable, and internally approved — it’s just noise.
This is where a structured Sales Feasibility Study becomes the unsung hero of high-quality sales. It helps ISPs avoid costly mistakes, prevent misaligned commitments, and win deals that are truly deliverable.
CRM360 embeds this discipline into your sales workflow — combining GIS insights, infrastructure visibility, approval workflows, and ROI logic to take feasibility out of spreadsheets and into your CRM.
A Sales Feasibility Study is a systematic evaluation of whether a new customer lead can be served effectively and profitably using available ISP resources and infrastructure. It combines technical validation with commercial reasoning to decide whether to pursue, pause, or reject a lead.
In CRM360, feasibility is treated as a core step between lead capture and proposal generation. It helps sales, engineering, finance, and field teams stay aligned on what’s realistically achievable — and what isn’t.
The process begins with desktop feasibility, where GIS mapping tools assess the proximity of the new lead to your network assets. CRM360 integrates with mapping platforms to visualize your fiber rings, PoPs, RF base stations, and potential customer locations.
Each lead is assessed for:
This step eliminates leads that are clearly out of reach and flags those that need further on-ground study.
For leads that pass desktop checks, CRM360 enables the field feasibility process:
All data is logged through CRM360’s mobile interface, syncing directly with the lead record.
Every feasible lead can have multiple route options. CRM360 allows ISPs to categorize and rank feasibility types:
| Priority | Path Type | Description |
|---|---|---|
| Primary | Own Fiber | Highest reliability, long-term ROI |
| Secondary | Own RF | Cost-effective where trenching isn’t viable |
| Tertiary | Telco/3rd-party | Used when own infra is unavailable or costly |
Each option is evaluated for cost, service level, and reliability. CRM360 enables justification and internal notes for the chosen path, promoting transparency.
Deployment feasibility isn’t just about signal and distance — legal access to lay fiber or mount equipment is critical.
CRM360 includes a dedicated section for capturing RoW details:
This ensures no feasibility is marked “approved” without considering administrative and legal blockers.
Even if the location is technically reachable, CRM360 checks infrastructure readiness:
These checks help avoid overcommitting in already saturated zones. CRM360 ties this into its Inventory and Asset modules for real-time validation.
No feasibility is complete without asking: Will this make money?
CRM360 includes an ROI calculator that uses:
If the lead meets profitability criteria, CRM360 auto-generates a Bill of Quantity (BOQ). This is useful not just for internal review, but also for proposal, demo prep, and post-sale implementation.
Some leads — especially those involving high capex or third-party links — require management or finance approvals.
CRM360 enables:
This prevents ad-hoc decisions and ensures every deal has buy-in from stakeholders.
Once a lead passes all feasibility checks and internal approvals, CRM360 updates its status to “Proposal Ready”.
The BOQ, feasibility report, photos, and approvals are carried forward into the proposal or demo workflows — ensuring continuity.
This structured handoff avoids back-and-forth between departments and shortens your sales cycle.
All feasibility outcomes — approved, rejected, or on hold — are logged in CRM360. Over time, this builds a powerful data set:
Once a lead has passed through all feasibility filters — GIS validation, field survey, RoW, infra checks, ROI, and internal approvals — CRM360 marks it as “Proposal Ready.”
What this means:
This seamless transition ensures no duplication of work and dramatically reduces sales cycle bottlenecks.
✅ A well-qualified lead turns into a well-prepared proposal — fast.
Feasibility is not just a one-time task — it’s valuable operational data.
CRM360 turns this into a goldmine for decision-makers:
It also stores historical feasibility data, enabling sales and ops to:
This empowers strategic planning and better resource allocation.
The biggest mistake ISPs make? Treating feasibility like a checklist — not a system.
Sales feasibility, when done right, protects margins, aligns internal teams, reduces technical rework, and ensures faster deployment. More importantly, it builds trust with the customer — when your promise to deliver is backed by data, diligence, and clarity.
CRM360 transforms feasibility from chaos to clarity.
Because when your feasibility pipeline is clean, your sales pipeline is unstoppable.
